Every business needs a website. But not all websites are created equal. Many are designed and developed without a thorough understanding of the way people use websites to make buying decisions. In fact, the way your site is built can have a powerful impact on your business — for better or for worse.

In this post, we’re going to focus on a particular subset of B2B websites: websites that promote service businesses, especially those that rely on their expertise, reputation and trust to thrive. That said, most of these guidelines apply to any business website.

A race condition can arise in software when a computer program has multiple code paths that are executing at the same time. If the multiple code paths take a different amount of time than expected, they can finish in a different order than expected, which can cause software bugs due to unanticipated behavior.

Detecting race conditions is a difficult problem, one whose complexity increases exponentially with the size of the code. Detecting these bugs is hard since they often manifest only when low-probability events occur in a particular sequence.