Ask yourself this: What’s your core message? What’s the most important thing you want your visitors to know? More importantly, what’s the biggest question on your visitors’ minds? If you can’t answer these questions, your content will fail – even if it seems great on the technical side. The good news is, you can turn it all around.
What you have to do is:
break it all down. Imagine yourself in your visitor’s shoes. See yourself typing the keyword you’re trying to rank for. Do your best to feel what they’re feeling. Then, see yourself writing directly to them. If you can do connect with your reader, you’ll win the SEO game.
