The B2B sector has long been plagued by the myth that social media simply isn’t an effective tool for their brands. Maybe that was true in the very early days of social media, when the only users were young, early adopters who were just there to have fun. But these days, of course, we know that everyone is on social media -- from the teenager sharing photos at a party, to the parents researching products for their kids, and yes, even the high-powered executive looking to follow the most recent industry news.